Our Services

We specialize in multi channel management, from Amazon to Walmart, Etsy to Faire. We want to find ways to help make you successful. We take a holistic approach making sure each channel is operating efficiently.

Account Optimization

One of the most essential “bricks” used by Brkyrd and the starting point for building your Amazon business is Account & Product Optimization.

Two thirds of Amazon customers purchase items found on the first page of their search results, and getting your product to the top is our goal. Our product optimization practices will have your products ranking among top sellers. Optimized listings  rank higher on results pages and lead to higher conversion rates. High Ranking = More Sales.

Each product on Amazon has its own Product Detail Page, where sellers present their products to the world. The majority spend time creating great copy to describe their product, give it a title and some images, yet they still have trouble climbing to page one. They know how solid their product is, but future clients may not. That's where Brkyrd comes in.

Getting it right takes the knowledge of Amazon's special sauce. It's a combination of copywriting, keyword research, backend optimization (non-client facing information), promotions, and advertising. We take all of these pieces and put them together to push your listings to the top.

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Brand Management

Building a brand is hard, you have to create a name & product that customers trust. That trust can take a lot of time to build. Brkyrd takes the responsibility of building, as well as protecting your brand on the Amazon Marketplace. We work with you to establish distribution protocols so you can manage your presence on Amazon. In many cases, you may run into 3rd party sellers, who have been selling your products on Amazon already, we will work with Amazon to make sure you gain primary access to your products.

In addition to brand protection, we will set you up with Brand Registry, which allows us to register your brand via trademark with Amazon. With a registered brand on Amazon you gain access to additional features, like A+ Content, Sponsored Brand Ads, Amazon Brand Store and the ability to upload Video content. These features help you curate a more cohesive presence on Amazon.

Finally, we can help protect your brand from those who attempt to impersonate or steal your product. With over 250 million items, and more being added daily, it is imperative you protect what is yours. With our team looking over your brand we can work to remediate issues like:

•     Product listings that aren’t for your brand and incorrectly use your trademarked terms in their titles. 

•     Images that contain your logo, but are for products that don’t carry your brand name.

•     Sellers shipping products from countries in which you do not manufacture or distribute your brand.

•     Product listings being created with your brand name.

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Inventory Management

One of, if not the most important aspects of your Amazon business is maintaining consistent inventory levels. This can be difficult, especially for growing businesses, the Amazon Marketplace opens you up to a huge customer base. Its possible to catch a big wave of sales, sell through everything and always be playing catch up.

If a potential customer arrives at your product and is unable to purchase that is an extremely poor customer experience. It is a lost sale and is potentially a a lost customer for future purchases. We want to be sure anyone who finds your products can buy them again & again.

Brkyrd will oversee your inventory management & planning to ensure that you stay ahead of the curve.

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Amazon FBA

When selling on Amazon you have 2 options, Fulfilled by Merchant (FBM) & Fulfilled by Amazon (FBA). Both have their purposes and are viable options. But, the differences really come down to how your inventory is stored & shipped.

FBM is the default setting when you create a new listing in your account. With FBM you will be warehousing you inventory, shipping all orders and managing customer service.

FBA is a service provided by Amazon to handle the warehouseing, shipping and majority of the customer service of the seller’s products. Since Amazon is taking over the hardest part of logistics, sellers can benefit by streamlining their operation and reducing overhead costs. One important aspect of FBA is that your items are automatically Prime eligible. Why is being eligible for Prime important? Prime eligible items are prioritized for the buy box. Additionally Prime orders get to customers within 2 business days, and often in one business day in large metropolitan areas.

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PPC Advertising

Amazon Advertising

The Amazon platform provides a robust set of marketing tools for sellers to utilize to advertise their products on the marketplace. We aim to achieve maximum growth on Amazon using robust advertising strategies, in coordination with our product optimization, brand care and smart promotional strategies.

The Amazon Advertising console offers a selection of advertising options that will be employed in various means to drive business. Advertising plays a key role in our strategy, step one of our process is getting products optimized and listed on Amazon, but step two is creating an advertising strategy. We want to get your product in front of customers, and the best way to do that is with a clear advertising approach. By utilizing the options available to market your products. Brkyrd will implement these services to:

  • Drive impressions and views to your Amazon Detail pages. More traffic provides more opportunity for purchases

  • Use advanced Amazon advertising strategies to boost your ROI and overall sales

  • Implement Amazon Advertising strategies to take market-share away from your competitors

  • Use advertising to boost your product’s BSR (Best Seller Rank) and increase your rankings in the Amazon product categories

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Channel Analytics

Insight into your Amazon business’s performance will allow you to focus your business approach to drive and improve sales. The better an understanding you have of your business, the more you can adjust to maximize efficiency and returns. Amazon provides a wide array of metrics, giving insight into almost every measurable data point.

Brkyrd’s Reports & Analytics survey multiple metrics, from sales to traffic to advertising. Our team provides a breakdown of it all, including Brand Analytics and Profit/Loss reporting. Using our insights we are able to dive down and diagnose areas to improve.

. Our partners selling on Amazon have found our Amazon insights useful in:

  • Identifying aspects of the business that perform better than others

  • Getting up-to-date, specialized profit and loss reports

  • Discovering new ways to get higher sales and better BSR for your products

  • Streamlining the integration of enhanced approaches to your marketing on Amazon

The goal is to allow sellers to visibility see how well they are performing so their concentration and efforts can be placed in areas where improvements are needed.

FBM is the default setting when you create a new listing in your account. With FBM you will be warehousing you inventory, shipping all orders and managing customer service.

FBA is a service provided by Amazon to handle the warehouseing, shipping and majority of the customer service of the seller’s products. Since Amazon is taking over the hardest part of logistics, sellers can benefit by streamlining their operation and reducing overhead costs. One important aspect of FBA is that your items are automatically Prime eligible. Why is being eligible for Prime important? Prime eligible items are prioritized for the buy box. Additionally Prime orders get to customers within 2 business days, and often in one business day in large metropolitan areas.

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Reviews & Feedback

Product Reviews

When customrs browse Amazon for their next purchase, they tend to check a few initial specifics. Price, Product Image, and the 5-Star review rating. The rating your product has is social proof for potential customers, if they see that other buyers have had great experiences with your product then they are more likely to buy.

Brkyrd has tools to help develop a consistent review stream. Amazon has very specific guidelines to follow when requesting reviews, we have developed a process that allows us to follow up with clients after thier purchase. This allows us to be proactive with our customers. Allowing us to provide a 5 star experience.

Reviews are important, they provide that social proof for potential customers, but also, listings with higher ratings rank higher on search results.

Seller Feedback

Along with Product Reviews customers can provide feedback about the Seller. It is essentially a review of the company and their overall experience buying from them on Amazon. Feedback is meant to cover details like ease of purchase, shipping time, and customer service.

It is important to note that if you are a seller whose products have mulitple other sellers on Amazon, Feedback is an important factor in your offer winning the buy box.

Let's Work Together

We want to help build & grow your brand. Give us a shout and lets see if we can take your brand to the next level.